The competition is titled under the ASEAN framework, with the Guangxi Zhuang Autonomous Region Government actively preparing for its inaugural edition—a contest dedicated to empowering all industries through artificial intelligence.
The Beihai Municipal People's Government is coordinating regional cultural-tourism resources and policy support;
The Department of Culture and Tourism and Big Data Development Bureau of Guangxi are providing guidance from industry planning and digital infrastructure perspectives;
The Guangxi International Expo Affairs Bureau is strengthening international collaboration ties by leveraging the China-ASEAN Expo platform.
New Era Holding Co., Ltd. A subsidiary of ENN Group focused on premium lifestyle services. Core Scenarios: Smart Living & Smart Travel Regional Presence: Hebei, Guangxi, Tibet, Shandong
2024 Milestones:
Serving 155,000+ Smart Living households
Hosting 12.34 million Smart Travel visitors
1,000+ ecosystem partners
Enowa Network Technology Co., Ltd. A New Era-owned AI platform for tourism intelligence.
Solutions:
For Visitors: Personalized experiences
For Businesses: Precision marketing & operational efficiency
Mission: Driving intelligent, quality-driven tourism
Inviting cultural tourism companies, AI developers, and universities to compete. Features Technology Innovation, Application Innovation, and ASEAN Special tracks. ASEAN teams encouraged to participate. Submit projects via the official website to start your AI cultural tourism journey.
June 10 - July 31
The Organizing Committee will rigorously evaluate all entries based on innovation, practicality, and other criteria, selecting outstanding projects for the preliminary round. Results will be announced promptly on the official website — stay tuned.
August 8
Pooling industry resources and talent, teams will compete with innovative solutions to unearth promising AI-cultural tourism projects. Outstanding entries will gain visibility, propelling industry innovation.
Spotlighting ASEAN cultural tourism, we explore cross-border innovations to foster China-ASEAN collaboration in AI-powered cultural tourism.
Shanghai: July 23-24 Beijing: July 30-31 Vietnam: August 13
Elite teams from all regions will advance to the finals, showcasing cutting-edge projects at a dedicated venue during the China-ASEAN Expo. Experts and industry leaders will convene for the award ceremony, boosting real-world implementation.
September 2025, Guangxi
Focus on the breakthrough and innovation of AI technology, and promote the development of forward-looking and practical technical models or products for the intelligent upgrading of the cultural and tourism industry.
· Real-time interaction
· Smart hardware
· Model innovation
It aims to improve the travel experience of tourists, optimize the operation and management of merchants, and strengthen the supervision of the cultural tourism industry through AI technology, covering multi-faceted application innovation on the tourist, merchant and regulatory sides.
· AI tour guide app
· Personalized trip planning
· Smart product portfolio
· Personalized video generation and recommendations
Especially for enterprises, universities and teams in the 10 ASEAN countries, we encourage the development of AI cultural tourism innovation projects with regional characteristics based on ASEAN's cultural characteristics and tourism resources.
· Multilingual intelligent services (e.g., AI support for minor languages)
· Cross-border travel security and digital solutions
June 10 – July 31, 2025
Submit online at https://caaic.enowa.cn.
Provide team/project details and upload:
Business license (Corporate Group)
Student ID (College Group)
Inquiries: +86 157 5926 3900
Cultural tourism enterprises, AI technology teams, and university faculty/students from mainland China, Hong Kong, Macao, Taiwan, and ASEAN countries must:
Form teams of ≥2 members
Develop AI-powered innovations for cultural tourism
Hold independent intellectual property rights without disputes
(1) Corporate Group
Registered non-individual-enterprise entities in China
Physical business premises required
Zero safety incidents or major violations (past 3 years)
Project leader must:
• Hold bachelor's degree or higher
• Have relevant industry experience
• Understand industry standards and international regulations
(2) University Group
Members must be:
• Full-time/part-time students at accredited institutions, OR
• Current faculty/researchers at universities or research institutes
Minimum 2-member teams
Capable of delivering functional products
(3) ASEAN Group
Legally registered entities in ASEAN member states with:
• Valid business licenses
• Physical operational premises
No safety accidents/major violations/breaches of trust (past 3 years)
Project lead should generally:
• Possess bachelor's degree or higher
• Have relevant work experience
• Understand industry standards and international regulations
The competition features two core tracks: Technology Innovation and Application Innovation, advancing AI integration in cultural tourism. An additional ASEAN Special Track aligns with the Belt and Road Initiative, encouraging active ASEAN participation. Select your track based on your solution’s technical focus or application scenario. For detailed track specifications, see "About the Competition > Track Descriptions" on this webpage.
Preliminary Round
Online evaluation based on submitted materials
Qualifying Rounds
Offline roadshows with judges' scoring
Hosted across three venues:
• Beijing, China
• Shanghai, China
• Vietnam
Final Round
Offline roadshow with judges' scoring
Hosted in Guangxi, China
TKe organizing committee will only notify participants whohawe been promoted, and will not notify the participants who have not been promoted.
All participants may:
Track updates via the competition website
Follow the "Enowa Smart Travel" official WeChat account
Both platforms will publish qualifying/finalist lists periodically.
157-5926-3900
caaic@enn.cn
Yizhuang ENN Strategic Industry Incubation Base, Tongzhou District, Beijing
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